forarea - the key to successful business in foreign markets. Our centre of expertise offers companies and institutions advice, contacts and solutions in the field of intercultural management. Increasing globalisation means that contacts between people with different cultural traditions are growing at a rapid pace. When it comes to business contacts, in particular, an in-depth knowledge of regional cultures in all communication situations is becoming an ever more important factor for economic success. The forarea research cooperation brings together more than 200 regional experts from Bavarian universities who have conducted 40 research projects since 1995. The central themes concern questions of intercultural communication in the context of business contacts between companies in Germany and non-European markets. On the basis of this interdisciplinary research, which focuses on the practical realities of economic life, a high level of expertise has been generated with regard to non-European regions and intercultural communication in business life. Both of these aspects serve to secure the continued economic success of European entrepreneurs in foreign markets.