CENTRE OF EXPERTISE FOR INTERCULTURAL COMMUNICATION
F1A Intercultural communication based on culturally determined values as an important factor for successful business relations
Field of work:Culture-specific behavior of entrepreneurs in non-european countries
In the international competition surrounding the Chinese economic market with its manifold opportunities, much more than just the economic facts need to be considered. Those who know about the intercultural background of their business partners and use this knowledge, will be met with success. In the course of its thousand-year-old culture, China has developed independent values in the way it handles business. In light of its growing market with its strong purchasing power, China has come to place increased emphasis on these values. The goal of this project is to describe the structures and processes of intercultural communication. Working in cooperation on this project are academics from diverse fields of study.
Bavarian State Ministry for Science, Research and Arts