CENTRE OF EXPERTISE FOR INTERCULTURAL COMMUNICATION
F1D Bavarian small- and medium-sized businesses´ access to the Chinese market
Field of work:Culture-specific behavior of entrepreneurs in non-european countries
The task force examines strategies for entering the market and access opportunities of Bavarian small- and medium-sized businesses and looks into central problems which arise from participating in the market. The focus of attention is on contacts, conflicts, and the compatibility of German and Chinese entrepreneurial cultures. The aim of this project, besides the acquisition of scientific knowledge, is to share experiences with those small- and medium-sized businesses interested in doing business in China.
Bavarian State Ministry for Science, Research and Arts