CENTRE OF EXPERTISE FOR INTERCULTURAL COMMUNICATION
F9 Jordanian entrepreneurs´ cooperation with foreign partners
Field of work:Culture-specific behavior of entrepreneurs in non-european countries
International entrepreneurial cooperation is becoming increasingly important for the successful opening up and operating of new markets in Arab countries. Due to extensive reforms which have taken place in Jordan and its immense human resource potential, Jordan offers comparatively favorable conditions for these types of intercultural entrepreneurial cooperation. The main aims of the project are to analyze and evaluate the motives, strategies, and successes of partnerships with purpose of arriving at useful recommendations which can be put into practice by German businesses.
Bavarian State Ministry for Science, Research and Arts